Happiest Minds, the Mindful IT Company, applies agile methodologies to enable digital transformation for enterprises and technology providers by delivering seamless customer experience, business efficiency and actionable insights. We leverage a spectrum of disruptive technologies such as: Big Data Analytics, AI & Cognitive Computing, Internet of Things, Cloud, Security, SDN-NFV, RPA, Blockchain, etc. Positioned as Born Digital . Born Agile , our capabilities spans across product engineering, digital business solutions, infrastructure management and security services. We deliver these services across industry sectors such as retail, consumer packaged goods, edutech, e-commerce, banking, insurance, hi-tech, engineering R&D, manufacturing, automotive and travel/transportation/hospitality.
Headquartered in Bangalore, India; Happiest Minds has operations in USA, UK, The Netherlands, Australia and Middle East.
Role Overview
We are seeking a highly experienced Snowplow Taxonomy Consultant Specialist to lead
the design, implementation, and integration of a robust event taxonomy framework using
Snowplow within our digital ecosystem. This architect-level role will be instrumental in
aligning our data collection strategy with business goals, ensuring semantic consistency,
and enabling scalable analytics across platforms
Key Responsibilities
Architecture & Strategy
• Define and implement a scalable Snowplow event taxonomy aligned with North Star
architecture principles.
• Architect the integration of Snowplow across mobile (iOS/Android) and web
platforms.
• Design and document event schemas using Iglu and JSON Schema standards.
• Establish governance models for taxonomy evolution and versioning.
Implementation & Integration
• Lead the end-to-end implementation of Snowplow trackers and pipeline
configuration.
• Collaborate with mobile and backend teams to ensure seamless instrumentation
and validation.
• Integrate taxonomy with SDUI components and GraphQL subgraphs for consistent
event generation.
• Ensure compatibility with downstream tools (e.g., Hightouch, Redshift, sagemaker,
spark).
Data Quality & Validation
• Define validation rules and automated checks for schema compliance.
• Implement monitoring and alerting for event integrity and pipeline health.
• Drive adoption of best practices for event naming, structure, and metadata tagging.
Collaboration & Enablement
• Work closely with product, analytics, and engineering teams to translate business
requirements into event definitions.
• Conduct training sessions and workshops on taxonomy usage and Snowplow
instrumentation.
• Create documentation and onboarding materials for internal teams
Required Qualifications
• 7+ years of experience in data architecture, analytics engineering, or event
instrumentation
• 3+ years of hands-on experience with Snowplow Analytics, including Iglu schema
registry and pipeline setup
• Deep understanding of event taxonomy design, semantic modeling, and schema
governance
• Experience integrating Snowplow with mobile apps, especially in Swift/Kotlin
environments
• Familiarity with GraphQL, SDUI, and modern app architectures
• Strong knowledge of data warehousing (Snowflake, BigQuery) and BI tools (Looker,
Tableau
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