Salesforce Marketing Cloud Specialist Job at ConsultNet Technology Services and Solutions, Waltham, MA

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  • ConsultNet Technology Services and Solutions
  • Waltham, MA

Job Description

Our client is seeking a Salesforce Marketing Cloud Specialist to design, build, and execute marketing automation solutions that deliver personalized, data-driven customer experiences. This role collaborates with marketing, sales, and technical teams to translate business objectives into campaigns, journeys, and automations that drive engagement and measurable results.

Job Description:

  • Partner with business stakeholders to gather requirements and design effective Marketing Cloud solutions.
  • Build and manage multi-channel campaigns, customer journeys, and automations using Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Advertising Studio.
  • Create and manage data extensions, audience segmentation, and subscriber lists for targeted communications.
  • Develop dynamic content, personalization logic, and A/B testing strategies to optimize engagement.
  • Configure advanced personalization and automation using AMPscript, SQL, and HTML.
  • Ensure compliance with email marketing regulations (CAN-SPAM, GDPR, etc.).
  • Generate reports and dashboards to track campaign performance, user engagement, and overall effectiveness.
  • Collaborate with Salesforce admins and developers to integrate Marketing Cloud with CRM and other platforms.
  • Maintain documentation of campaigns, workflows, and technical processes to support knowledge sharing.
  • Stay current on Salesforce Marketing Cloud product updates and digital marketing best practices.

Qualifications:

  • Bachelor's degree in Marketing, Information Systems, or related field.
  • 3+ years of hands-on experience with Salesforce Marketing Cloud.
  • Proficiency with Journey Builder, Automation Studio, and Email Studio.
  • Strong understanding of data management, segmentation, and campaign reporting.
  • Experience with HTML, AMPscript, and SQL for customization.
  • Familiarity with mobile, SMS, and multi-channel campaign execution.
  • Strong communication and collaboration skills, with the ability to work across technical and business teams.
  • Experience with Agile methodologies using tools such as Jira.

Preferred:

  • Salesforce Marketing Cloud Email Specialist or Marketing Cloud Administrator certification.

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